Kutjevo d.d. is a company focused on the demands of its consumers, and the success of their satisfaction measures their market success. In order to successfully achieve our goal, we bring the following quality policy: We strive to create such a relationship among customers of our products from which we will easily recognize their needs and possible change in the trend in their demand. This relationship allows us to adapt faster to market trends and thereby generates future success. In the paper we apply the latest knowledge and technology by upgrading them to the legacy, heritage and knowledge of the past generations that have built this company. When selecting future staff, we insist on their expertise and ambition because this fact guarantees the positive effects of business in the future and the continuation of the tradition for many centuries.